Ayshath Shihab

Chief Inspiration Officer 

Offering over two decades of experience on business development and brand strategy, Ayshath is the inspiration and the Co-founder of Ember Blu, her professional knowledge and understanding extending to a wide genre of commercial settings.

Spontaneous and a natural at connecting with people, she can discover talent seeing the big picture and nurture relationships that fosters real results thereby leading and working with multi-cultural teams in Singapore and Maldives and also on various platforms in the East and West.

After graduating she started her career with the Bank of Maldives as the Head of Marketing where she worked with the Executive Management and the teams in the early stages of transformation of the Bank to position itself as a peoples’ Bank. A significant achievement during her tenure was the launch of the first CSR initiative of the Bank in collaboration with the Society for Health Education, namely Thalassemic Support Fund.

Her next endeavor was joining one of the most enterprising and upcoming tourism companies in the Maldives at the time; Sultans of the Seas as their CEO. Stepping up to the challenge, she spearheaded the re-structuring of the business and led the change management by delivering the vision of the Ownership.

Heart and soul of Ayshath’s work at Sultans of the Seas was bringing private yacht charters to the Maldives opening up a whole new chapter in travel experience in the tourism industry. With a highly effective team that she built; for over a decade Sultans of the Seas offered its clientele the opportunity to explore the farthest reaches of the Maldives with curated personalised experiences.

Ayshath thrives on unearthing and exploring the less travelled path to deliver strategic and conceptual thought process. She believes in the power of sharing knowledge and continuous learning through the process of directed recognition of the unknowns. She does not shy away from sharing the hard truths and is decisive.

She is committed, intuitive and savvy with a cool head and great humour. A tea lover and an enthused traveller, and in her own words, ‘my time on the road learning about other cultures and people ignites my creativity and keeps me grounded’.