Our Approach

Delving into the complexities of your brand may raise more questions than answers, but it’s the most effective way to lay a strong foundation and establish pillars for long-term nurturing. This ensures that your business remains resilient and does not erode over time.

Brand strategy

Strategy often has a reputation for being an arms-length process—complex, with a clear start and finish, and recommendations that sound great in theory but are challenging to execute. At Ember Blu, we ensure that the breakthroughs we achieve together truly take root and make a lasting impact.

Services

• Brand architecture

• Market segmentation

• Brand values and sentiments

• Brand positioning

Impression

This is where we develop ideas through the collaborative integration of all elements, creating a holistic balance that uniquely conveys your brand to customers.

We craft the strategic framework to ensure your brand leaves the right impression on your audience.

Services

• Brand identity

• Verbal strategy

• Employer branding

• Brand Experience

• Customer experience

• Employee experience

Effect

We make sure when your brand enters the market that it is dynamic, unique and consistently implemented on all touch points strategically.

Services

• Execution

  • Employee engagement

  • Marketing strategy

  • Internal communications strategy

• Activation

  • Brand activities roll out

  • Align visible systems

  • Align brand experience

Evaluate

Based on your brand strategy and organisational needs, we assess the brand vitality, engagement, and responsiveness of your brand at necessary intervals. 

Services

• Monitoring

  • Employee experience

  • Customer experience

  • Brand experience